Mr. Parameswaran Iyer (born 16 April 1959) is an Indian civil servant and the current CEO of NITI Aayog. He led the Swachh Bharat Mission, the country-wide sanitation campaign initiated by the Government of India in 2014.He entered the Indian Administrative Service in 1981 and took a voluntary retirement in 2009 to join the water and sanitation initiatives at the World Bank. He served as the Global Lead for Strategic Initiatives in the World Bank’s Water Global Practice. In 2016, he returned to India and was appointed by the government to head the drinking and sanitation department, and lead the Swachh Bharat Mission.
